AN ANALYSIS ON UNFAIR TRADE PRACTICES AND THEIR LEGAL REMEDIES IN COMMERCIAL LAW

AUTHOR – PRATHEKSHA S* & MUHAMMED AMEEN**

* STUDENT AT VELS SCHOOL OF LAW

** PROFESSOR AT VELS SCHOOL OF LAW

BEST CITATION – PRATHEKSHA S & MUHAMMED AMEEN, AN ANALYSIS ON UNFAIR TRADE PRACTICES AND THEIR LEGAL REMEDIES IN COMMERCIAL LAW, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 6 (5) OF 2026, PG. 273-277, APIS – 3920 – 0001 & ISSN – 2583-2344. DOI – https://doi.org/10.65393/V6I525

Introduction

In today’s business world, unfair trade practices have grown to be a serious problem that impacts companies, consumers, and market competition. These tactics include predatory pricing schemes, misleading product descriptions, deceptive pricing, fraudulent advertising, and unethical commercial activities. In addition to misleading customers, such practices skew fair competition and provide unethical companies an unfair edge over moral rivals. Over time, the idea of unfair trade practices has changed as many legal systems have created rules to stop dishonest and exploitative corporate practices. To keep an eye on and punish unfair trade practices, nations all over the world have put in place specialized legislation and regulatory agencies. For example, mechanisms to control these acts and safeguard consumer rights are provided by the Consumer Protection Act in India, the Unfair Commercial acts Directive in the European Union, and the Federal Trade Commission (FTC) in the United States. Notwithstanding these legislative actions, difficulties still exist, particularly in light of the growth of digital commerce, marketing powered by AI, and the complexity of cross-border trade. By examining unfair trade practices’ history, legal frameworks, judicial interpretations, enforcement strategies, and difficulties, this research piece seeks to present a thorough overview of these practices. Along with evaluating the efficacy of the existing legal remedies, it will also look at how courts have influenced our understanding of unfair commercial practices through seminal case laws. Additionally, it will draw attention to new problems in international trade and e-commerce, where dishonest business practices are becoming more prevalent and frequently outside the purview of established legal systems.

In order to improve consumer protection and guarantee fair competition in an increasingly digitized and international economy, the study will conclude with recommendations for bolstering law enforcement and policy reforms. In addition to being required by law, addressing unfair trade practices is an essential first step in promoting openness, moral corporate practices, and long-term economic success.