THE STRUCTURAL TRANSFORMATION OF THE INDIAN RETAIL ECOSYSTEM: IMPACT OF E-COMMERCE ON TRADITIONAL TRADE AND THE EMERGENCE OF A HYBRID ECONOMY
AUTHOR – ADITYA YADAV* & DR. ARVIND KUMAR SINGH**
* STUDENT AT AMITY LAW SCHOOL LUCKNOW, AMITY UNIVERSITY UTTAR PRADESH LUCKNOW CAMPUS
** PROFESSOR OF LAW AT AMITY LAW SCHOOL LUCKNOW, AMITY UNIVERSITY UTTAR PRADESH LUCKNOW CAMPUS
BEST CITATION – ADITYA YADAV & DR. ARVIND KUMAR SINGH, THE STRUCTURAL TRANSFORMATION OF THE INDIAN RETAIL ECOSYSTEM: IMPACT OF E-COMMERCE ON TRADITIONAL TRADE AND THE EMERGENCE OF A HYBRID ECONOMY, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 6 (4) OF 2026, PG. 713-717, APIS – 3920 – 0001 & ISSN – 2583-2344.
THE INDIAN RETAIL SECTOR, a cornerstone of the national economy contributing over 10% to the Gross Domestic Product (GDP) and employing approximately 8% of the workforce, is navigating unprecedented structural recalibration.1 Historically defined by small, family-owned kirana stores, the market is undergoing a decisive shift toward digital integration. As of 2024, the retail market reached US$1.06 trillion, with projections reaching US$1.93 trillion by 2030 at a CAGR of 10%.4 E-commerce has emerged as the primary catalyst, evolving from a niche urban convenience into a systemic force redefining consumption patterns across all geographical tiers.
Keywords
Indian Retail Sector, Traditional Retail / Kirana Stores,Quick Commerce (Q-commerce), Digital Transformation, Hybrid Economy, Retail Ecosystem, Consumer Behavior, Organized vs Unorganized Retail, Omnichannel / Unified Commerce