THE DIGITAL AGE OF INVESTOR PROTECTION: ASSESSING THE MEASURES BY SEBI ON MISLEADING FINANCIAL ADVICE
AUTHOR – SATVIK SINGHAL, STUDENT AT LAW COLLEGE DEHRADUN/ UTTARANCHAL UNIVERSITY
BEST CITATION – SATVIK SINGHAL, THE DIGITAL AGE OF INVESTOR PROTECTION: ASSESSING THE MEASURES BY SEBI ON MISLEADING FINANCIAL ADVICE, INDIAN JOURNAL OF LEGAL REVIEW (IJLR), 6 (8) OF 2026, PG. 710-715, APIS – 3920 – 0001 & ISSN – 2583-2344
Abstract
The accelerated growth of the digital platforms completely transformed our obtaining of financial information. A new breed of social media users (so-called fin-influencers) was born on social media such as YouTube, Instagram, Telegram, or Twitter. These individuals leave out investment advice to large masses without any college qualification or regulated professionalism. They have certainly made finance more affordable, but misleading or unproved advice,[1] manipulation of the market, and pure exploitation of retail investors have been dispersed by them. India largely has squashed these risks through a set of rules introduced by SEBI, the primary securities regulator in India,[2] to enhance investor protection. In the current paper, we closely examine the structure of SEBI to provide digital financial advice, primarily whether it works or not with the dubious suggestions of fin-influencers. We will examine existing regulations, implementation, and the obstacles and end with the recommendations on how to strengthen accountability and provide more protection to ordinary investors.
[1] Nidhi Bothra, Regulation of Financial Influencers and Investor Protection in India, 5 Indian J. L. & Tech. 112 (2023).
[2] Securities and Exchange Board of India Act, No. 15 of 1992, India Code.